What is Direct Marketing?
Direct marketing is selling your product or service direct to the public or the end-user. This is also known as Business to Consumer or B2C.
Here are some examples of direct marketing; direct advertising, email marketing, social media marketing, YouTube, flyers, chatbots and telephone marketing. Direct marketing eliminates the middleman, so it is quicker and cheaper for the consumer to go direct. The example below explains direct marketing through pick-up lines at a party to pick up a cute guy.
What is Advertising?
Advertising is a marketing channel which is used by business to promote their products and services. It is a paid-for message by the company for the purpose of driving brand awareness and sales to the business.
The goal of advertising is to reach as many people as possible who want to buy the companies products or services. Advertising can be offline – newspapers, magazines, flyers or online – banner ads, search ads, video ads. Companies pay for advertising to get their message in front of the right target audience. The example below explains advertising through pick-up lines at a party to pick up a cute guy.
What is Influencer Marketing?
Influencer marketing is using a celebrity or a person of influence to help promote your product or service. An example of influencer marketing is asking a famous actress to promote your make up products online.
Influencers get paid to endorse your business product or service through their channels. Influencer marketing works because these people have a large following of highly engaged followers. When an influencer promotes a product, it comes with their endorsement rather than the company paying to promote their product. The example below explains video marketing through pick-up lines at a party to pick up a cute guy.
What is Content Marketing?
Content marketing is the creation and distribution of content for the purpose of educating, informing and entertaining an audience on a particular topic. Content marketing is not sales lead but rather helps to inform and educate the reader to solve their problems.
However, content marketing can also include a call to actions which encourage the reader to buy a product or service. Examples of content marketing are blogs, vlogs, content on social media, e-books and videos. Content marketing usually helps to answer a reader’s problem or question. The example below explains content marketing through pick-up lines at a party to pick up a cute guy.
What is Video Marketing?
Video marketing is the use of video to promote your service or product. Video marketing has a higher engagement rate compared to text and image-based marketing.
Video marketing allows the audience to build up a personal connection with the person inside the video. Video marketing is usually shared across online and social platforms with the purpose of educating, informing, or entertaining the audience. The example below explains video marketing through pick-up lines at a party to pick up a cute guy.
What is Public Relations (PR)?
Public relations is the influencing of a company’s image in the eyes of the public. Public relations helps to portray the company in a positive light by working with journalists to create newsworthy stories that feature a company.
Public relations are editorial write-ups usually by third parties like journalists. It comes with a lot of credibility and is not a paid-for promotion but rather a newsworthy piece of information. PR helps to influence public opinion and is often used during a crisis or to help build a company’s brand image. The example below explains public relations through pick-up lines at a party to pick up a cute guy.
What is Word of Mouth Marketing?
Word of mouth marketing is when people are speaking positively about you and/or your business to others. This could be a customer who had a good experience with your brand and goes and tells 5 other people about the service they received.
Word of mouth marketing tries to create a positive experience which gets people talking and continue to talk about your business. Word of mouth marketing is extremely popular because it usually comes from people you trust or friends in your inner circle which holds a lot of credibility and you are more likely to believe them than the company advertising. The example below explains word of mouth marketing through pick-up lines at a party to pick up a cute guy.
What is Brand Marketing?
Brand marketing promotes the companies brand rather than the products or services. Brand marketing helps to build an emotional connection with customers by aligning the companies brand values with the values of their customers.
Brand marketing encourages people to remember the brand rather than all the products they sell. Brand marketing helps to build brand awareness for a company so that it can ultimately sell its products. Brand marketing also builds up authority and makes it harder for other companies to compete in your industry. The example below explains brand marketing through pick-up lines at a party to pick up a cute guy.
What is Guerrilla Marketing?
Guerrilla marketing is a way in which a company uses surprise or any unconventional way to engage with their prospects and customers. Guerrilla marketing usually takes the form of experiential marketing and is usually in person.
Guerrilla marketing disrupts the customers thinking process by taking advantage of a situation. It is usually extremely low cost and can achieve really good results as it is different and unique and stands out compared to standard marketing messages. The example below explains guerrilla marketing through pick-up lines at a party to pick up a cute guy.
What is Partnership Marketing?
Partnership marketing is when two brands collaborate in a strategic partnership that is mutually beneficial to both parties. Partnership marketing allows each party to cross-collaboration and promotes their products or services to the other companies’ audience.
Partnership marketing offers a win-win solution for both businesses. Examples of partnership marketing could be airlines and car rental companies, or shoe brands and gyms. Partnership marketing allows you to introduce your product or service to an audience that you think would be interested in your company. The example below explains partnership marketing through pick-up lines at a party to pick up a cute guy.
What is Sponsorship Marketing?
Sponsorship marketing refers to the paying to have your brand visible at a particular event, sports team or charity promotion. Sponsorship marketing is great for awareness and helps to keep your brand top of mind.
In sponsorship marketing, there is an exchange of money for the rights to display your brand, logo, product, or service for the duration of an event. Sponsorship marketing helps to position your company as an expert at an event. The example below explains sponsorship marketing through pick-up lines at a party to pick up a cute guy.
What is Events Marketing?
Events marketing is the promotion of a product or service by hosting an in-person event. Events marketing allows prospects and customers to experience the product and talk with other people at the event about the product or service.
This allows prospects and customers the opportunity to build an emotional connection with the product or service. Events marketing gives people an opportunity to ask any questions they might have of the product or service. Events marketing is good because it brings together like minded people which helps to support buying decisions. The example below explains event marketing through pick-up lines at a party to pick up a cute guy.
What is Outdoor Advertising?
Outdoor advertising is when a company decides to broadcast its advertising outside. Examples of outdoor advertising are billboards, bus wraps, signage or car and taxi wraps. Outdoor advertising is not targeted and is defined as mass media advertising.
Outdoor advertising is great for brand awareness. When viewing outdoor advertising, people sometimes have a noticeably short window of opportunity to read the message, so it needs to grab attention quickly and have a very clear message. The example below explains outdoor advertising through pick-up lines at a party to pick up a cute guy.
What is Affiliate Marketing?
Affiliate marketing is the process of promoting someone else’s product in return for a commission on the sale of a product or service. Affiliate marketers work with other companies to sell their products and in return get a commission on every sale.
Depending on the agreement, affiliate marketers could get a commission for that one customer for as long as they are buying from the company.
Affiliate marketing is great if you do not have your own product or service. Affiliate marketing usually provided education and information about the product or service that they are promoting, and they leave the attribution to the actual company. The example below explains affiliate marketing through pick-up lines at a party to pick up a cute guy.
What is Customer Relationship Marketing (CRM)?
Customer relationship marketing is a technique of building a relationship with customers to better understand their needs. Customer relationship marketing does this by users customer data and feedback to influence their marketing decision.
It is about truly understanding your customer better to build long term loyalty. The better you can understand your customer, the more you can give them what they need. Many companies use CRM systems to help manage this process with customers. The example below explains customer relationship marketing through pick-up lines at a party to pick up a cute guy.
What is Email Marketing?
Email marketing is the process of acquiring customers onto your database and then segmenting them based on specific actions so that the company can communicate with them directly via email. For an email to be of interest it needs to have a compelling subject line.
Email marketing allows you to communicate with customers and prospects directly with a personalised message to education, inform, entertain, or promote your business. Successful email marketing is about personalisation and consistency. The example below explains email marketing through pick-up lines at a party to pick up a cute guy.
What is Direct Mail Marketing?
Direct mail is a channel which companies use to send physical mail communication to your address. Examples of direct mail are newsletter, brochure, catalogues, flyer, sales promotions, and any other form of marketing material.
In some cases, the customer or prospects has given their address to the company and is receiving official communication. In other cases, the company sends unsolicited direct mail to your address which the purpose of trying to convince you to use their services. The example below explains direct mail marketing through pick-up lines at a party to pick up a cute guy.
What is Interactive Marketing
Interactive marketing is event-based marketing and requires your customers interacting with your brand. Interactive marketing creates experiences that encourage your customer to engage with the brand and build an emotional connection.
Prospects that are more likely to interact with your brand are more likely to become customers. Examples of interactive marketing could be quizzes, competitions and activations. The example below explains interactive marketing through pick-up lines at a party to pick up a cute guy.
What is Telemarketing?
Telemarketing is the marketing of products or services over the telephone. Telemarketing is usually unsolicited but if customers or prospects have given consent to a company to use their details then the company may call from time to time to talk about promotions, upgrades and new products.
Telemarketing is a form of direct marketing and usually tries to promote a product or service. The telemarketer wants the person on the other end of the call to take some sort of immediate action. The example below explains telemarketing through pick-up lines at a party to pick up a cute guy.
What is Spam Marketing?
Spam marketing is also known as unsolicited bulk email or junk mail. Spam email can be considered as any unwanted email or email that is received too frequently. If you are bombarded with emails throughout the day, this can be considered as spam marketing.
These emails are typically low-value emails and usually trying to sell you their products and services. Spam marketing (emails) can be very annoying as they are not personalised to meet your needs but rather just a mail blast. The example below explains spam marketing through pick-up lines at a party to pick up a cute guy.
