FAQs

The main difference is that PPC (Pay Per Click) and SEO (Search Engine Optimisation) is that PPC is paid traffic while SEO is free. Both sources have engaged visitors but one is a lot more expensive than the other.

It is optimising the pages of your website to rank higher in the search engines. This is done through content, keywords, link building and other means. The better your on-page SEO the better quality traffic you will receive.

The best place to start with SEO is to make sure you have the basics right. Use the right keywords, and ensure that your website speed is fast and is mobile friendly. Content is king so make sure that you have rich, engaging content that keeps your visitors coming back for more.

It is the foundation to all SEO. Find out the keywords in your sector and use them on your website. There will be the keywords that people are using to search for services within your area of expertise.

Yes. Blogging is great for SEO because it helps to create great engaging content which allows you to include very specific keywords. Blogging also produces fresh new content which the search engines index. It also allows you to speak to a specific problem or challenge which your visitors are currently facing.

It increases the amount of free traffic visiting your site. It also positions you and your business as an authority and gives you credibility. The majority of people click the organic links on the search engines rather than the paid links. Imagine converting that free track in to sales.

There is no definite answer here but SEO is definitely a long-term strategy. SEO helps to position your company and build a brand. It can take anywhere between 3 to 6 months depending on the industry to start showing results.

More and more business are starting to use Google Maps to rank their business. This is a very effective platform for increasing local traffic. In order to rank on Google Maps you need to register your business and then optimise your post with the right information and keywords.

In short, black hat is bad and white hat is good. Black hat SEO techniques are used for short term, quick wins but will be picked up eventually by Google and penalised. White hat takes a lot longer but is preferred by the search engines.

There are three stages to a sales funnel. At the top of the funnel is cold traffic, then there is the middle of the funnel, which is warm traffic as they know you, and lastly, bottom-of-the-funnel traffic which makes a purchase. It’s about moving leads down this step-by-step process.

The three stages above are broken into four categories of a sales funnel: Awareness, Interest, Decision and Action (AIDA). Before any customer makes a purchase they need to Know, Like and Trust you.

At the top of the funnel are broad marketing communications to try and attract people to becoming leads. Once you have their details and you can communicate with them, they move into the middle of the funnel. Now you nurture them with specific messages to become a customer.

The advantage of using a sales funnel is that the whole process can be automated. Imagine hours of marketing time being saved by building a sales funnel that does it all for you. This is a hands-off marketing tool that saves you time and generates money.

It depends upon the product or service you are selling. The best funnels are simple and provide a great user experience for the visitor. How much would you be willing to pay for an automated marketing process that saves you time and generates sales?

Sometimes it is very easy to get visitors to your landing page, but it is a challenge to get them to convert. Here you should focus on CRO— Conversion Rate Optimisation—and it is a series of split tests to improve the conversion rate of your sales funnel.

There are many ways to do this, such as blogging, paid adverts, social media, podcasts, webinars and even on your own website. Traffic can be free or paid.

This is an item that your visitors perceive as valuable and are prepared to exchange their email address for it. Lead magnets are usually in the form of a downloadable PDF document eBook, white paper, or video. A lead magnet must hold value for your potential buyer.

Growth Marketing is doing everything to grow your business in the shortest possible time at the lowest cost. It focuses on one thing, and one thing only, and that is attracting more engaged customers. Traditional marketing focuses on the top of the funnel, Growth Marketing focuses on the entire customer journey.

We have something for everyone so it is best to contact us first to see how we can help you. We are a Growth Marketing agency that want your business to perform at its peak. We have done it for other businesses and we can do it for you.

We are a specialist agency. We have just brought all the services all under one roof. If you only work with one specialist agency you will get a limited view. To maximise your efforts you want someone with a holistic view on the best marketing efforts who will then roll them out for your company.

You can leverage a team of experts all under one roof whose purpose is to grow your brand. They have years and years of experience in marketing. All these services internally would cost you quite a lot of money.

Digital marketing usually focuses on customer acquisitions, while growth marketing focuses on all aspects of marketing including the sales funnel. Marketers focus on long-term brand building while growth marketers focus on growing your business.

Our area of expertise is working with ambitious companies in the property, fintech and start-up sector. We have spent many years experimenting within these sectors to be able to give you the maximum value. However our skills are transferable to most industries.

We have a tailor-made package to suit your need. Whether you are just getting started or needing to boost your marketing efforts, we are here to help. Have a chat with us to see how we can help you.

The ideal customer would be someone who comes to us with a problem that needs fixing and puts their trust in us to fix it to the best of our ability. We want you to succeed as much as you do. Let us do what we do best.

It is about getting a better understanding of your brand, your objectives, your target audience and what you want to achieve in both the short and long term. Then it is about working with you to get the best results possible in the shortest period of time.

We are a full-service digital (growth) marketing agency. We offer all the right services that your business needs to grow and outperform your competitors. For a list of the services we offer, please visit our services page to find which one works best for your company.

It is a fast, affordable way to grow your brand. It gives brands an opportunity to be social and engage with their customers, and not only push sales messages. It is a platform which allows you to introduce your company personality to potential customers.

According to Social Media Examiner, 97% of small businesses use social media to attract new customers. More and more business are seeing the benefit of using social media marketing to attract customers. Your customers are on social media, you just need to find them.

It is your road map to attracting your customers on Social Media. It is very important to create a social media strategy in order to ensure that everything you do is aligned and working together to achieve the business goals. It includes setting goals, choosing the right platforms and measuring your activities to see if they are successful.

No. It is important to use the social media platform that your customers use. You want to get good on one channel and build a following and then move onto another channel.

Social Media marketing is the most affordable marketing platform available at the moment. Businesses can reach large numbers of people with a very small investment. These platforms are underutilised and businesses should take advantage of them before competition becomes fierce.

This all depends on the platform you decide to use. Some platforms such as Twitter and Instagram move faster than others. The more you post in a day, the more visible your brand becomes. However most studies say that posting once a day is optimal.

This varies from platform to platform but the best times to post on social media are in the mornings, 08:00 – 10:00 and evenings 19:00 – 21:00 on Tuesdays and Thursdays.

Yes. They help increase online visibility and traffic to your website. They increase your authority and company brand recognition and help with your local SEO. Posting links back to your website also helps with social signals.