PPC (Google Advertising)

We are a Digital Marketing agency in London who runs PPC management for Start-ups, Property and Fintech companies throughout the UK. We are obsessed with performance and getting the most engagement from your campaigns. Unlike other companies, we focus more on the sales and less on the clicks.

How Can we help:

What if you could appear in front of your ideal customer at the exact time that they have a problem? What if you only showed your adverts to specific people with set criteria? How would you like to drive people back to your website even after they have left?

Then you need our PPC Agency Services

Running Adverts on Google, Yahoo and Bing is the quickest way to get leads for your business. The benefit of running Google Adverts (PPC) is that you only pay when your advert is clicked.

Can We Help Your Business Grow?

Next Steps

PPC Agency Services:

Paid adverts
Google Ads (PPC)
Bing Ads
Yahoo Ads
Search Engine Marketing (SEM)
Programmatic Advertising
Display Advertising
Native Advertising
Remarketing
Landing Page Design
Funnel Building
Marketing automation
Email marketing
Lead Generation

Can We Help Your Business Grow?

Next Steps

Got Legs Methodology:

Our philosophy is all about helping your brand to Get Legs and go viral. We apply industry-leading techniques and strategies to optimise the performance of your Google Ads.

As a specialist Google Ads agency we are obsessed with performance, so we spend a lot of time finding the right target audience, conducting keyword research and understanding your business to help lower your advertising spend and optimise conversions.

We always put ourselves in our customers’ shoes when it comes to advertising spend. For us, it is about taking baby steps first before we learn to run.

Why you need PPC

Research shows that businesses that run Google Ads receive $2 for every $1 spent. Google Ads appear at the top three positions on page one and receive 41 % of traffic.

Google Ads work on a Pay Per Click basis so you only pay when someone clicks on your advert. This is great news because if creates a huge opportunity for brand awareness. The average Click Through Rate (CTR) for Google Search Ads is 3.14%, and 0.46% for display ads.

Google Ads are intent based which means that people searching for a specific solution to a problem will see your ad. Here you have a more engaged audience looking to buy. Combining Google Ads with other campaigns will drive an 80% increase in traffic.

Google Ads are effective as you can bid against very specific words to show your adverts.

FAQ Section

1. What are PPC adverts?

PPC stands for Pay Per Click, which means that you only pay when someone clicks on your adverts. This model of advertising can be good for brand awareness as your advert might be seen by 1000 people but only one person clicks on it.

2. How does it work

As a business, you only pay when someone clicks on your advert. If you have a really compelling advert, then a lot of people will click. Less compelling and it is more of a brand-building exercise.

3. How much does PPC cost

It depends on how competitive the particular keyword is that you want to target. Some competitive keywords could cost $10 per click while others could cost $0.50 per click. You can set a daily limit for your PPC campaign to make sure that you don’t exceed your budget.

4. What is the difference between PPC and Facebook advertising

The main difference between Google and Facebook advertising is that Google Ads are intent based while Facebook ads are interruption based. With PPC ads, people have a problem they are looking to solve, whereas Facebook ads, they didn’t know they needed your services until you appeared in their news feed.

5. What are the different types of PPC advertising

There is Paid Search Advertising (PPC), Display advertising and Native advertising. Each has their own unique approach.

6. How can PPC agency help me with running adverts

There are many benefits of working with skilled professionals to help you with your advertising, for example saving on time and costs, as well as the providers’ expertise and experience. Working with an agency can free up your time to focus on running the business.

7. What is Google Quality Score

It is a rating given by Google of the quality and relevance of both your keyword and your PPC advert. The higher your Google Quality Score the more relevant the advert and the less you will pay for advertising. A good score is 7 to 9 out of 10.

8. What is Programmatic advertising

It is the automated buying and selling of online advertising. Programmatic advertising allows you to buy advertising space and target specific audiences across multiple platforms in one central space, saving you time, effort and money.

9. How do I remarket to people on my website

In order to remarket to website visitors you will need to set up tracking on your website. This will allow you to show adverts to people who have visited specific pages or performed specific actions on your site. Website retargeting is a great way to re-engage website users.

10. What is the difference between Search and Display advertising

Display advertising is a great way to grow brand awareness, while search advertising targets specific search words, and users are more engaged. Search advertising has a higher intent than Display advertising.