In an industry such as ours, awareness is one of the most important traits that we need, in order to keep up with the ever-changing times. Especially in the last year, we all saw a very significant shift in how consumers have migrated from physical to virtual in doing business.
We’ve compiled a list of 10 of the most common digital marketing mistakes we all need to avoid, and of course learn from:
Forgetting about mobile users
Optimizing your website for mobile users is one of the most crucial strategies for digital marketers nowadays. We are in the era of mobile users, with more than 5 billion mobile users (and almost 4 billion on social media), this one would be hard to miss for marketers. This would probably be one of the most unforgivable digital marketing mistakes we may ever have to commit.
Never offering discounts or promotions
Did you know that 91% of consumers surveyed say that they will visit a retailer again after redeeming a coupon? Good ‘ol customer experience really goes a long way, for sure. Shoppers will find value in your offerings, and may even end up purchasing your products again at full price.
Coupons build a strong relationship and trust between the brand and the consumer. Offering and advertising discounts are bound to increase traffic to your web store and website, so don’t forget that it always pays to reward your customers.
Not having a blog for your website
Having a blog section on your business website is an awesome platform to showcase a lot of things. Blogs can help boost your online presence. It can promote, it can help attract new clients for you, it can help you build a solid reputation in a particular field of interest.
They are also a great avenue of interaction between you and your visitors. Plus, you can definitely integrate your blogs and turn them into content that you can feature regularly on your social media platforms.
Not having any social media presence
It’s just a given nowadays when it comes to strategy, that your business needs to be on social media. Social media marketing is the most cost-effective strategy, and you will benefit from it. Plus, there are tons of platforms now to choose from (Facebook, Instagram, Twitter, LinkedIn) with each platform differing in the way your brand may be advertised.
Your business needs to be on Youtube
One other common digital marketing mistake is not utilising video-sharing platforms to promote your brand. Video content marketing in digital marketing is a great strategy and is a great way to engage with your customers and have them visit your website. People are more visual so they would rather watch videos, than reading long posts. A recent survey found that revenue grows 49% faster for video users than non-video users.
Video has come up as a hot trend on a previous entry and it is a sure-fire way of bringing your business to another level. So go ahead and open a Youtube channel, and catch up with the competition real quick.
Trying to target everyone
While trying to target everyone is not necessarily a bad thing, knowing and narrowing your target market is really what works best. Consider your target market’s demographics to learn about their spending habit. If you know who your target market is, you should be able to plan the most effective ways to reach them. You’ll then know what digital marketing tools you should be using.
Not measuring your ROI
To effectively determine profitability, return on investment (ROI) is an all-important key performance indicator (KPI) that’s gauged by businesses. By measuring and monitoring ROI, you should have a better grasp of how your business is doing, and what areas of improvement you need to focus on.
By giving you real numbers and data, you’re able to define the success of each campaign and help you steer your campaigns in the right direction.
Not using SEO
As we know, the practice of search engine optimisation (SEO) does wonders for your brand’s online presence. So, by not employing this strategy on your brand’s website, chances are you won’t land as a top search result on your customer’s searches. And according to this article, paying for your brand to be promoted might not be a good idea either.
Not using calls-to-action
We couldn’t stress enough how important using calls-to-action is on all your content. Calls to action are one of the most overlooked strategies that would make you stand out from your competition. Case in point: there are about 70% of businesses nowadays commit this digital marketing mistake of either not having or not displaying call-to-action buttons on their website.
Remember that as digital marketing practitioners, one of the crucial goals we want to achieve is to guide your customers to take the desired action once done reading the content you put out. So be sure to include one that’s appealing to your customers.
Not utilising email marketing
The last digital marketing mistake to make our list is not taking advantage of email marketing as an effective means of getting your customers acquainted with your brand. Studies show that among the most common marketing methods, email generates high ROI, mainly because of the very minimal cost you need to set it up.
Proper email marketing is also key, in terms of properly designing your email campaign and also making sure that the emails you send are optimised for all the commonly used mobile devices today.
Conclusion
The list of common digital marketing mistakes we’ve enumerated here is for you to get back to the game after seeing this list with an improved strategy. Some of the digital marketing mistakes here are related to one another and correcting one would also correct another. The main goal here is for us to realise how correcting our supposedly tried-and-tested methods would help our business grow, and ultimately get our brands out there.
If you need us to walk with you and correct these digital marketing mistakes you may have inadvertently been making, feel free to talk to us on which solutions we can offer for you and your business, or follow us on Facebook.
